Three Hook Towel HolderSwedish towel holder in nickel plated brass, with three hooks. Plating brass with nickel makes it durable against oxidation, and has a warmer tone than chrome. Designed by Byggfabriken, this model dates back to Swedish functionalism (1930's) emerging in the wake of World War I, as part of the modernism wave. Inspired by a desire to build a new and better world, with the principle that buildings should be designed based solely on their purpose and